迅达英语PTE

【William老师小课堂】PTE听力 - SST真题解析第九期

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William老师笔记：
Two types of brand equity: 
1.consumer-based
2.sales-based
Three questions we want to ask:
1.What is the overall association between consumer-based and sales-based brand equity (what’s the relationship between 1+2?)
2.Is the association the same across categories? (Is the relationship the same for all brands?)
3.Does having a good reputation make advertising more effective?




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